CIM Coursebook Marketing EssentialsLivre en anglais
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Taylor & Francis Ltd
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245 x 190 x 5
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.