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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Social Media MBA in Practice
An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy
Christer Holloman
Livre relié | Anglais
23,95 €
+ 47 points
Description
The inside information that marketers and social media practitioners have been dying to get their hands on...
It seems like every day another self-appointed social media guru appears on the scene, offering to sell you his or her surefire cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies?
Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.
This book offers:
- The most comprehensive set of blueprints available in one book for delivering social media strategies more successfully.
- Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.
- Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 318
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781118524541
- Date de parution :
- 04-11-13
- Format:
- Livre relié
- Format numérique:
- Ongenaaid / garenloos gebonden
- Dimensions :
- 159 mm x 234 mm
- Poids :
- 598 g
