Description

Marketing research students starting with this book, or one written on the same model, would be better able to master the more detailed and comprehensive material in the basic marketing research text. --Journal of Marketing Research A long history of research on the family has led to ever more sophisticated methods for studying this unique social institution. Yet few family researchers have attempted to synthesize the methodological techniques used for students of family science. Brent Miller′s concise book, Family Research Methods, does just that. Miller describes the entire research process--from research design through data collection, sampling, and data analysis--to explain to graduates and undergraduates alike just how family research is done. While many of the methods are shared with the other social sciences, Miller′s work highlights specific family techniques and demonstrates family-related applications. This brief volume can be used to introduce students in family fields to the research process, or to supplement more traditional methods textbooks by providing a family focus.