What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?
"Is your marketing in sync or sinking?" is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.
Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more.