•  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous     
  •  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous

Can't Sell Won't Sell

Advertising, politics and culture wars. Why adland has stopped selling and started saving the world

Steve Harrison
Livre broché | Anglais
22,95 €
+ 45 points
Livraison 2 à 3 semaines
Passer une commande en un clic
Payer en toute sécurité
Livraison en Belgique: 3,99 €
Livraison en magasin gratuite

Description

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
290
Langue:
Anglais

Caractéristiques

EAN:
9780957151529
Date de parution :
16-07-21
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
127 mm x 203 mm
Poids :
317 g

Les avis