Description

This book represents an extended collection of research work on customer relationship management factors that are affecting an organizational performance. It is an effort to determine the mediating role of new product performance. The key idea of CRM dimensions which allows us to deal with a wide range of complex problems prevailing in an organization due to lack of attention on new Product Performance. The organizations mostly focus on the feedback of their current products and use CRM for the success purpose of product and ignore new product. A business or any corporate is basically market-oriented when its culture is thoroughly and completely committed to the constant formation and development of greater customer value and innovative products in order to attain the key market position.