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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Digital Business and E-commerce EBOOK
Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
Ebook | Anglais
52,99 €
+ 52 points
Description
Understand the crucial aspects of digital business and e-commerce with this best-selling text.
Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.
Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.
Key features include:
updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing styleWith a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781292457536
- Date de parution :
- 24-04-24
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
- ePub
