Accessible, practical, and featuring indispensable advice, this best-selling textbook is the perfect hands-on guide for those embarking on their own research. With expert advice from the author and real-life experiences from students, this book shows readers how to go from the ideas of research to the practicalities of designing, conducting, and writing about research.

Packed with tips for success from author David Silverman and dynamic digital resources, this book secures its place as the "take this everywhere" textbook that supports readers both in the classroom and in the field, providing access via tablet/phone/laptop for easy access to:

A ready-made bibliography of qualitative research contained in SAGE journal articles curated by the author, to enrich reading and offer top research articles to cite
Definitions to explain key concepts and methods to deepen understanding of what is discussed in the text
David's quick, practical video tips and instructional guidance for when students are in the field (or preparing to go into it). David steps in as an instant supervisor to give encouragement and avoid common pitfalls
An abundance of online resources and web links chosen by the author offering expert guidance on how to do research and do it better. These include research websites and resources as well as insider guides from trusted experts, links to organizations/software, and online text/articles
Datasets providing readers with research data on which to practice organizing, analyzing, and drawing conclusions
"Cheat sheets" and reflective trackers readers can use to monitor their progress and plan and manage projects

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