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E-Economy

Rhetoric or Business Reality?

Leslie Budd, Lisa Harris
Livre broché | Anglais | Routledge Ebusiness
56,45 €
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Description

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.

Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy.

Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

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Contenu

Nombre de pages :
248
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9780415339551
Date de parution :
01-01-05
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
166 mm x 234 mm
Poids :
430 g

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