Description

The Business on a Shoestring series helps small business owners
grow their business imaginatively, effectively and without spending a
fortune. Aimed at entrepreneurs with plenty of vision and commitment
but not a lot of cash, each book is packed with ideas that really work,
real-life examples, step-by-step advice and sources of further
information.

Franchising is a popular option for many people who want to
run their own businesses. It's a way of benefiting from the branding
and reputation of an established enterprise and striking out on your
own at the same time.

This book helps you to build a successful franchise, covering issues
such as: working out if franchising would suit you (and your business);
understanding the pros and cons; keeping an eye on the costs; finding a
potential franchise; understanding the importance of the franchise
agreement; and knowing what to do if things go wrong.