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- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Description
The presentation on focus groups is for students, offering essential information (with references) on this qualitative research method. Key highlights of the e-book include:
Definition: Explanation of what focus groups are and their purpose.
Historical Background: Overview of the development and evolution of focus group research.
Methodological Foundations: Key principles and methods used in conducting focus groups.
Use of Focus Groups: Insights into how focus groups are applied in various contexts.
Challenges and Limitations: Discussion of potential issues and constraints in focus group research.
Case Studies: Real-life examples illustrating the application of focus groups.
Process and Observations: Detailed steps and observations for conducting and analyzing focus groups effectively.
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