Description

A rigorous, yet readable approach to contemporary research
REVELTM for Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research -- descriptive, correlational, experimental, and quasi-experimental research -- and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Mark Leary offers explanation and examples to not only add interest, but also make the material more understandable. In REVEL for the Seventh Edition, you'll continue to find boxes on "Developing Your Research Skills" and "Behavioral Research Case Studies," now joined by "Ethical Issues in Analyzing Data and Reporting Results" sections, to provide practical examples and pique curiosity. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the text.
REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience -- for less than the cost of a traditional textbook.
NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.