Description

The Business on a Shoestring series helps small business owners grow
their business imaginatively, effectively and without spending a
fortune.
Aimed at entrepreneurs with plenty of vision and commitment but not a
lot of cash, each book is packed with ideas that really work, real-life
examples, step-by-step advice and sources of further information.

Given a little encouragement, we can all be creative, which is good
news for all small business owners. You don't need to engage expensive
consultants to help you come up with great ideas, and this book shows
you how.

Full of practical advice that will help readers tap into their
creative side and reach their business goals at the same time, this
book will help you understand what creativity is, get to grips with the
creative process and come up with ideas that will have a real impact on
your bottom line.