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- Toujours un magasin près de chez vous
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Online Consumer Psychology
- Livre broché | Anglais | Advertising and Consumer Psychology
- This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretic... Savoir plus
198,45 €Livraison 2 à 3 semaines198,45 €Livraison 2 à 3 semaines -
Applying Social Cognition to Consumer-Focused Strategy
- Livre relié | Anglais | Advertising and Consumer Psychology
- This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion,... Savoir plus
183,45 €Livraison 2 à 3 semaines183,45 €Livraison 2 à 3 semaines -
Applying Social Cognition to Consumer-Focused Strategy
- Livre broché | Anglais | Advertising and Consumer Psychology
- Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer... Savoir plus
74,95 €Livraison 2 à 3 semaines74,95 €Livraison 2 à 3 semaines -
Online Consumer Psychology
- Livre broché | Anglais | Advertising and Consumer Psychology
- This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretic... Savoir plus
366,45 €Livraison 2 à 3 semaines366,45 €Livraison 2 à 3 semaines -
Sports Marketing and the Psychology of Marketing Communication
- Livre relié | Anglais | Advertising and Consumer Psychology
- This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychol... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Values, Lifestyles, and Psychographics
- Livre relié | Anglais | Advertising and Consumer Psychology
- This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both pract... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Brick & Mortar Shopping in the 21st Century
- Livre broché | Anglais | Advertising and Consumer Psychology
- This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In ... Savoir plus
126,95 €Livraison 2 à 3 semaines126,95 €Livraison 2 à 3 semaines -
Creating Images and the Psychology of Marketing Communication
- Livre relié | Anglais | Advertising and Consumer Psychology
- This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are ... Savoir plus
183,45 €Livraison 2 à 3 semaines183,45 €Livraison 2 à 3 semaines -
Brand Equity & Advertising
David A Aaker, Alexander L Biel
- Livre broché | Anglais | Advertising and Consumer Psychology
- The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot... Savoir plus
183,45 €Livraison 2 à 3 semaines183,45 €Livraison 2 à 3 semaines -
Persuasive Imagery
- Livre relié | Anglais | Advertising and Consumer Psychology
- Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdi... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Diversity in Advertising
- Livre relié | Anglais | Advertising and Consumer Psychology
- The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be co... Savoir plus
274,95 €Livraison 2 à 3 semaines274,95 €Livraison 2 à 3 semaines -
Brick & Mortar Shopping in the 21st Century
- Livre relié | Anglais | Advertising and Consumer Psychology
- This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In ... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines
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