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Talks about how business changes at the micro level during the transition to a market economy. This book focuses on the Russian market, as it is one o...Savoir plus
This volume focuses on Central and Southeast Europe and explores the dynamic and complex area of distributive trade on markets which have recently und...Savoir plus
The internationalisation of business has accelerated during the post-war period and particularly in the past decade. At the same time, research on int...Savoir plus
Corporate governance is a subject of high academic and practical significance in contemporary business. This book determines and analyzes the relation...Savoir plus
This volume provides insights into multinational enterprises' (MNEs) global staffing and global talent management (GTM), and covers issues of global m...Savoir plus
Countries create different type of incentives for foreign firms, such as; direct incentives/subsidies, tax relief, soft loans and preferred handling. ...Savoir plus
Provides an understanding about the impact of culture and communication on international business negotiations. This work explores the problems faced ...Savoir plus
Globalization, Political Economy, Business and Society in Pandemic Times contributes to the growing literature on COVID-19 through a multidisciplinary...Savoir plus
An intellectual property (IP) system was established in China in 1985. Systematic studies of the subject are still scarce, especially from a corporate...Savoir plus
Shows the multifaceted and interactive character of the relationship between science and technology on the one hand, and business and innovation on th...Savoir plus
Looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed. This title deal...Savoir plus
Explores the role of expatriates in the mobilization, nurturing and sharing of knowledge between their original country and the MNCs' host countries. ...Savoir plus
Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the...Savoir plus
Provides a contribution for the analysis of the impact of multinational enterprises (MNEs) activities on host development and growth, the creation of ...Savoir plus
Develops a model for the exchange relationship between local customers and MNCs, and investigates the effect of different political organizations and ...Savoir plus
This series applies a truly international perspective to the study of international business, with a special emphasis on management and marketing issu...Savoir plus
The increasing amounts of money paid out in compensation to corporate executives have become the subject of a heated public policy debate on both side...Savoir plus
Presents the theoretical background to risk and corporate crisis management and offers useful methods and techniques applicable to small and medium si...Savoir plus
One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our...Savoir plus
Governments and multinational firms have moved from a situation of conflict to one where government policies were seen as a constraint on the activiti...Savoir plus
Iran's potential as a key player in the region's economic, political and technological development is largely unrealized. This book provides its reade...Savoir plus
Business networks have been defined as networks of connected business relationships between firms, where a business relationship is a lasting relation...Savoir plus
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in...Savoir plus