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Market Segmentation
Michel Wedel, Wagner A Kamakura
- Livre broché | Anglais | International Quantitative Marketing | n° 8
- Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produc... Savoir plus
251,45 €Livraison 1 à 2 semaines251,45 €Livraison 1 à 2 semaines -
Dynamic Models of Advertising Competition
Gary M Erickson
- Livre relié | Anglais | International Quantitative Marketing | n° 13
- I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of dif... Savoir plus
153,95 €Livraison 1 à 2 semaines153,95 €Livraison 1 à 2 semaines -
Market Response Models
Dominique M Hanssens, Leonard J Parsons, Randall L Schultz
- Livre relié | Anglais | International Quantitative Marketing | n° 12
- From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happen... Savoir plus
349,45 €Livraison 1 à 2 semaines349,45 €Livraison 1 à 2 semaines -
Marketing Decisions Under Uncertainty
Dung Nguyen
- Livre broché | Anglais | International Quantitative Marketing | n° 6
- Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and m... Savoir plus
223,95 €Livraison 1 à 2 semaines223,95 €Livraison 1 à 2 semaines -
Modeling Markets
Peter S H Leeflang, Jaap E Wieringa, Tammo H a Bijmolt, Koen H Pauwels
- Livre relié | Anglais | International Quantitative Marketing
- This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is... Savoir plus
259,45 €Livraison 2 à 3 semaines259,45 €Livraison 2 à 3 semaines -
New-Product Diffusion Models
- Livre broché | Anglais | International Quantitative Marketing | n° 11
- Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, ... Savoir plus
223,95 €Livraison 1 à 2 semaines223,95 €Livraison 1 à 2 semaines -
New-Product Diffusion Models
- Livre relié | Anglais | International Quantitative Marketing | n° 11
- Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, ... Savoir plus
279,45 €Livraison 1 à 2 semaines279,45 €Livraison 1 à 2 semaines -
Market Segmentation
Michel Wedel, Wagner A Kamakura
- Livre relié | Anglais | International Quantitative Marketing | n° 8
- Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produc... Savoir plus
251,45 €Livraison 1 à 2 semaines251,45 €Livraison 1 à 2 semaines -
Market Response Models
Dominique M Hanssens, Leonard J Parsons, Randall L Schultz
- Livre broché | Anglais | International Quantitative Marketing | n° 12
- From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happen... Savoir plus
307,45 €Livraison 1 à 2 semaines307,45 €Livraison 1 à 2 semaines -
Database Marketing
Robert C Blattberg, Byung-Do Kim, Scott A Neslin
- Livre broché | Anglais | International Quantitative Marketing | n° 18
- Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information a... Savoir plus
213,95 €Livraison 2 à 3 semaines213,95 €Livraison 2 à 3 semaines -
Dynamic Models of Advertising Competition
Gary M Erickson
- Livre relié | Anglais | International Quantitative Marketing | n° 4
- For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing m... Savoir plus
139,95 €Livraison 1 à 2 semaines139,95 €Livraison 1 à 2 semaines -
Innovation and Marketing in the Pharmaceutical Industry
- Livre broché | Anglais | International Quantitative Marketing | n° 20
- The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a ... Savoir plus
181,95 €Livraison 1 à 2 semaines181,95 €Livraison 1 à 2 semaines -
Marketing Decisions Under Uncertainty
Dung Nguyen
- Livre relié | Anglais | International Quantitative Marketing | n° 6
- Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and m... Savoir plus
256,45 €Livraison 1 à 2 semaines256,45 €Livraison 1 à 2 semaines -
Advanced Methods for Modeling Markets
- Livre relié | Anglais | International Quantitative Marketing
- This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series... Savoir plus
348,45 €Livraison sous 1 à 4 semaines348,45 €Livraison sous 1 à 4 semaines -
Modeling Markets
Peter S H Leeflang, Jaap E Wieringa, Tammo H a Bijmolt, Koen H Pauwels
- Livre broché | Anglais | International Quantitative Marketing
- This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is... Savoir plus
139,95 €Livraison 1 à 2 semaines139,95 €Livraison 1 à 2 semaines -
Expert Systems for Scanner Data Environments
John M McCann, John P Gallagher
- Livre relié | Anglais | International Quantitative Marketing | n° 3
- This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of co... Savoir plus
181,95 €Livraison 1 à 2 semaines181,95 €Livraison 1 à 2 semaines -
Managing Business Interfaces
- Livre relié | Anglais | International Quantitative Marketing | n° 16
- Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments ha... Savoir plus
190,45 €Livraison 1 à 2 semaines190,45 €Livraison 1 à 2 semaines -
Dynamic Models of Advertising Competition
Gary M Erickson
- Livre broché | Anglais | International Quantitative Marketing | n° 13
- I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of dif... Savoir plus
171,95 €Livraison 1 à 2 semaines171,95 €Livraison 1 à 2 semaines -
Database Marketing
Robert C Blattberg, Byung-Do Kim, Scott A Neslin
- Livre relié | Anglais | International Quantitative Marketing | n° 18
- Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information a... Savoir plus
153,95 €Livraison 1 à 2 semaines153,95 €Livraison 1 à 2 semaines -
Research Traditions in Marketing
- Livre relié | Anglais | International Quantitative Marketing | n° 5
- Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succ... Savoir plus
279,45 €Livraison 1 à 2 semaines279,45 €Livraison 1 à 2 semaines -
Marketing Research and Modeling: Progress and Prospects
- Livre broché | Anglais | International Quantitative Marketing | n° 14
- This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. ... Savoir plus
181,95 €Livraison 1 à 2 semaines181,95 €Livraison 1 à 2 semaines -
Managing Business Interfaces
- Livre broché | Anglais | International Quantitative Marketing | n° 16
- Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments ha... Savoir plus
125,95 €Livraison 1 à 2 semaines125,95 €Livraison 1 à 2 semaines -
Marketing Management Support Systems
Berend Wierenga, Gerrit Van Bruggen
- Livre relié | Anglais | International Quantitative Marketing | n° 10
- Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in in... Savoir plus
223,95 €Livraison 1 à 2 semaines223,95 €Livraison 1 à 2 semaines -
Advanced Methods for Modeling Markets
- Livre broché | Anglais | International Quantitative Marketing
- This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series... Savoir plus
348,45 €Livraison sous 1 à 4 semaines348,45 €Livraison sous 1 à 4 semaines