Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Ci-dessous vous pouvez choisir quels cookies vous souhaitez modifier :
Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Nous utilisons des cookies dans le but suivant :
Assurer le bon fonctionnement du site web, améliorer la sécurité et prévenir la fraude
Avoir un aperçu de l'utilisation du site web, afin d'améliorer son contenu et ses fonctionnalités
Pouvoir vous montrer les publicités les plus pertinentes sur des plateformes externes
Gestion des cookies
Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Ci-dessous vous pouvez choisir quels cookies vous souhaitez modifier :
Cookies techniques et fonctionnels
Ces cookies sont indispensables au bon fonctionnement du site internet et vous permettent par exemple de vous connecter. Vous ne pouvez pas désactiver ces cookies.
Cookies analytiques
Ces cookies collectent des informations anonymes sur l'utilisation de notre site web. De cette façon, nous pouvons mieux adapter le site web aux besoins des utilisateurs.
Cookies marketing
Ces cookies partagent votre comportement sur notre site web avec des parties externes, afin que vous puissiez voir des publicités plus pertinentes de Club sur des plateformes externes.
Une erreur est survenue, veuillez réessayer plus tard.
Il y a trop d’articles dans votre panier
Vous pouvez encoder maximum 250 articles dans votre panier en une fois. Supprimez certains articles de votre panier ou divisez votre commande en plusieurs commandes.
Much has been written about a model of leadership that emphasizes women's values and experiences, that is in some ways distinct from male models of le...Savoir plus
Understanding Organization Through Culture and Structure: Relational and Other Lessons From the African American Organization presents an innovative v...Savoir plus
Arguing: Exchanging Reasons Face to Face describes the process and products of face-to-face argument. Author Dale Hample presents arguing as a type of...Savoir plus
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of t...Savoir plus
Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the jo...Savoir plus
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising wh...Savoir plus
Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, a...Savoir plus
This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understandin...Savoir plus
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends it...Savoir plus
"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction....Savoir plus
A wedding serves as the beginning marker of a marriage; if a couple is to manage cultural differences throughout their relationship, they must first p...Savoir plus
This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & profe...Savoir plus
Why has classical rhetoric been a subject of such growing interest for the past ten years? Because the most exciting work in classical rhetoric has as...Savoir plus
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditiona...Savoir plus
Written to reveal statistical deceptions often thrust upon unsuspecting journalists, this book views the use of numbers from a public perspective. Ill...Savoir plus
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Refl...Savoir plus
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public offi...Savoir plus
USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... This book addresses the subject of children and television -- how they view it, what they think ...Savoir plus
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses...Savoir plus
This work provides an exceptional case study, shedding light onto the functioning of an actual corporate board of directors. It presents analysis of a...Savoir plus
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary act...Savoir plus
This book combines 20 stories from a variety of organizations with a selection of nine theories, both mainstream and emerging. The stories introduce r...Savoir plus
"...provides good coverage of the empirical literature." -- Journal of Communication "...well written and presents a wide diversity of approaches to p...Savoir plus
This third edition again brings together interdisciplinary contributions to provide a comprehensive and multifaceted resource that reflects the breadt...Savoir plus