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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received...Savoir plus
This monograph addresses free speech, arguing that, while interdisciplinary approaches can be useful, legal scholars must avoid distorting issues by u...Savoir plus
"...provides good coverage of the empirical literature." -- Journal of Communication "...well written and presents a wide diversity of approaches to p...Savoir plus
In a bold attempt to redirect the ways theories of communication are conceived and research on communication processes are conducted, this volume ques...Savoir plus
In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic tex...Savoir plus
Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultiva...Savoir plus
Focusing on TV, film, video and computer games, and the Internet, this book provides insight into the latest theories and research on children and med...Savoir plus
This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stat...Savoir plus
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source fo...Savoir plus
This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary infl...Savoir plus
This volume examines the concept of framing in media issues, establishing a foundation for study of the topic and understanding its application. For s...Savoir plus
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in medi...Savoir plus
This collection provides current research in language & social interaction (LSI), including historical & cutting-edge examples. The volume is dedicate...Savoir plus
This monograph addresses free speech, arguing that, while interdisciplinary approaches can be useful, legal scholars must avoid distorting issues by u...Savoir plus
This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of ...Savoir plus
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive ...Savoir plus
To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanation...Savoir plus
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming,...Savoir plus
This volume provides an in-depth consideration of destructive communication in organizations -- including workplace bullying, racism, stress, and hara...Savoir plus
"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction....Savoir plus
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequentl...Savoir plus
This landmark volume includes contributions from key figures in children's television, outlining the history of Sesame Street, the research involved, ...Savoir plus
Strategic Conflict offers a research-based, accessible analysis of how people can manage conflict productively. Moving beyond the basics of conflict, ...Savoir plus
This book explores the growing phenomenon of online news from a variety of perspectives, identifying trends in online news and presenting a collection...Savoir plus