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Livres écrits par Claude C Hopkins
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My Life In Advertising - Masters of Marketing Secrets
Worstell, Claude C Hopkins
- Livre broché | Anglais
- This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instru... Savoir plus
27,45 €Livraison 2 à 3 semaines27,45 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and just... Savoir plus
11,45 €Livraison 2 à 3 semaines11,45 €Livraison 2 à 3 semaines -
Scientific Advertising - Masters of Marketing Secrets
Robert C Worstell, Claude C Hopkins
- Livre broché | Anglais
- The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The cau... Savoir plus
20,45 €Livraison 2 à 3 semaines20,45 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Adver... Savoir plus
11,95 €Livraison 1 à 2 semaines11,95 €Livraison 1 à 2 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured... Savoir plus
11,45 €Livraison 2 à 3 semaines11,45 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre relié | Anglais
- In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the sec... Savoir plus
25,95 €Livraison 2 à 3 semaines25,95 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vis... Savoir plus
16,95 €Livraison 1 à 2 semaines16,95 €Livraison 1 à 2 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that cou... Savoir plus
10,95 €Livraison sous 2 jours ouvrables10,95 €Livraison sous 2 jours ouvrables -
My Life in Advertising
Claude C Hopkins
- Livre broché | Anglais
- This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal... Savoir plus
14,95 €Livraison 2 à 3 semaines14,95 €Livraison 2 à 3 semaines -
Claude C. Hopkins' Scientific Advertising With My Life in Advertising
Robert C Worstell, Claude C Hopkins
- Livre broché | Anglais | Masters of Copywriting
- "Scientific Advertising" is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is consi... Savoir plus
26,95 €Livraison 1 à 2 semaines26,95 €Livraison 1 à 2 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times... Savoir plus
18,45 €Livraison 2 à 3 semaines18,45 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fu... Savoir plus
13,95 €Livraison 2 à 3 semaines13,95 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The cau... Savoir plus
11,95 €Livraison 1 à 2 semaines11,95 €Livraison 1 à 2 semaines -
Scientific Advertising
Claude C Hopkins
- Livre relié | Anglais
- The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written... Savoir plus
27,45 €Livraison 2 à 3 semaines27,45 €Livraison 2 à 3 semaines
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