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- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Livres écrits par Malcolm McDonald
-
Key Account Management
Diana Woodburn, Malcolm McDonald
- Livre broché | Anglais
- This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes f... Savoir plus
67,45 €Livraison 1 à 2 semaines67,45 €Livraison 1 à 2 semaines -
The Complete Marketer
Malcolm McDonald, Mike Meldrum
- Livre broché | Anglais
- What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing ... Savoir plus
47,95 €Livraison 2 à 3 semaines47,95 €Livraison 2 à 3 semaines -
Marketing Planning for Services
Adrian Payne, Malcolm McDonald
- Livre broché
- Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings ... Savoir plus
86,45 €Livraison 1 à 2 semaines86,45 €Livraison 1 à 2 semaines -
Marketing in a Nutshell
Mike Meldrum, Malcolm McDonald
- Livre broché | Anglais
- Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will ... Savoir plus
34,95 €Livraison sous 1 à 4 semaines34,95 €Livraison sous 1 à 4 semaines -
Creating Powerful Brands
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
- Livre relié | Anglais
- This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is... Savoir plus
256,95 €Livraison 1 à 2 semaines256,95 €Livraison 1 à 2 semaines -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Livre relié | Anglais
- To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched p... Savoir plus
221,95 €Livraison 1 à 2 semaines221,95 €Livraison 1 à 2 semaines -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Livre broché
- Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques a... Savoir plus
70,45 €Livraison 1 à 2 semaines70,45 €Livraison 1 à 2 semaines -
Grokking Web Application Security
Malcolm McDonald
- Ebook | Anglais
- When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticat... Savoir plus
49,20 €Disponible immédiatement49,20 €Disponible immédiatement -
MBA Marketing
Malcolm McDonald, Ailsa Kolsaker
- Livre broché | Anglais | MBA | n° 1
- This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowled... Savoir plus
74,45 €Livraison 1 à 2 semaines74,45 €Livraison 1 à 2 semaines -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Livre relié | Anglais
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Livre broché | Anglais
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Savoir plus
70,45 €Livraison 2 à 3 semaines70,45 €Livraison 2 à 3 semaines -
Web Security for Developers
Malcolm McDonald
- Ebook | Anglais
- Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves. The world has chan... Savoir plus
27,55 €Disponible immédiatement27,55 €Disponible immédiatement -
Market Segmentation
Malcolm McDonald
- Livre broché | Anglais
- Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,... Savoir plus
93,95 €Livraison 2 à 3 semaines93,95 €Livraison 2 à 3 semaines -
Malcolm McDonald on Marketing Planning
Malcolm McDonald
- Livre broché | Anglais
- A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing pl... Savoir plus
50,45 €Livraison 2 à 3 semaines50,45 €Livraison 2 à 3 semaines -
Marketing Plans
Malcolm McDonald, Hugh Wilson, Dave Chaffey
- Livre broché | Anglais
- The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a... Savoir plus
55,95 €Livraison 1 à 2 semaines55,95 €Livraison 1 à 2 semaines -
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
- Livre relié | Anglais
- FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, bu... Savoir plus
162,95 €Livraison 2 à 3 semaines162,95 €Livraison 2 à 3 semaines -
Web Security for Developers
Malcolm McDonald
- Livre broché | Anglais
- Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves. The world has chan... Savoir plus
41,95 €Livraison 1 à 4 semaines41,95 €Livraison 1 à 4 semaines -
Malcolm McDonald on Key Account Management
Malcolm McDonald, Drayton Bird
- Livre broché | Anglais
- Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who h... Savoir plus
50,45 €Livraison 2 à 3 semaines50,45 €Livraison 2 à 3 semaines -
Creating Powerful Brands
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
- Livre broché | Anglais
- This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE de... Savoir plus
75,95 €Livraison 1 à 2 semaines75,95 €Livraison 1 à 2 semaines -
Marketing Value Metrics
Malcolm McDonald, Peter Mouncey, Stan Maklan
- Livre broché
- Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at th... Savoir plus
39,45 €Livraison 1 à 2 semaines39,45 €Livraison 1 à 2 semaines -
Marketing: A Complete Guide
Malcolm McDonald, Martin Christopher
- Livre broché
- Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of busine... Savoir plus
68,45 €Livraison sous 1 à 4 semaines68,45 €Livraison sous 1 à 4 semaines -
Competitive Marketing Strategy for Europe
Linden Brown, Malcolm McDonald
- Livre broché | Anglais | Developing, Maintaining and Defending Competitive Advantage
- Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions... Savoir plus
72,95 €Livraison 1 à 2 semaines72,95 €Livraison 1 à 2 semaines -
Marketing Planning for Services
Adrian Payne, Malcolm McDonald
- Livre relié | Anglais
- Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It... Savoir plus
221,95 €Livraison 1 à 2 semaines221,95 €Livraison 1 à 2 semaines
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