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- 7.000.000 titres dans notre catalogue
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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
26,95 €
+ 53 points
Description
Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 116
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781841121994
- Date de parution :
- 03-04-02
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 181 g
