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  7. Hard Sell

Hard Sell

Advertising, Affluence and Transatlantic Relations, C. 1951-69

Sean Nixon
Livre relié | Anglais | Studies in Popular Culture
153,95 €
+ 307 points
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Description

'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.'
Jeremy Black, Professor of History, University of Exeter

Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer.

Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity.

Spécifications

Parties prenantes

Auteur(s) :
Sean Nixon
Editeur:
Manchester University Press

Contenu

Nombre de pages :
240
Langue:
Anglais
Collection :
Studies in Popular Culture

Caractéristiques

EAN:
9780719085376
Date de parution :
30-05-13
Format:
Livre relié
Format numérique:
Genaaid
Dimensions :
155 mm x 236 mm
Poids :
498 g

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