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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
99,45 €
+ 198 points
Description
Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. This book serves as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare are minimized in an attempt to provide a practical guide for everyday use. The focus is on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. Numerous templates, checklists, and sample survey questionnaires are included. The author also discusses marketing techniques for social marketing.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 164
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780387736044
- Date de parution :
- 19-10-07
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 254 g
