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Planning and Managing Public Relations Campaigns

A Strategic Approach

Anne Gregory
Livre broché | Anglais | PR in Practice
66,45 €
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Description

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.

Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
352
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9781789663204
Date de parution :
29-12-20
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
231 mm x 155 mm
Poids :
662 g

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