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Selling and Sales Management EBOOK

David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh
Ebook | Anglais
61,47 €
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Description

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

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Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Langue:
Anglais

Caractéristiques

EAN:
9781292205076
Date de parution :
06-06-19
Format:
Ebook
Protection digitale:
Adobe DRM
Format numérique:
ePub

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