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- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
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Culture and Consumer Behavior
Chi-yue Chiu, Letty Y.-Y. Kwan, Dongmei Li, Luluo Peng, Siqing Peng
- Livre broché | Foundations and Trends® in Marketing
- Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The a... Savoir plus
55,95 €Livraison sous 1 à 4 semaines55,95 €Livraison sous 1 à 4 semaines -
Language Research in Marketing
Ann Kronrod
- Livre broché | Foundations and Trends® in Marketing
- Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way l... Savoir plus
96,45 €Livraison sous 1 à 4 semaines96,45 €Livraison sous 1 à 4 semaines -
Market Response and Marketing Mix Models
Douglas Bowman, Hubert Gatignon
- Livre broché | Foundations and Trends® in Marketing
- Identifies research opportunities related to market response and marketing mix models falling under four broad areas: “new” or under-studied inputs an... Savoir plus
78,45 €Livraison sous 1 à 4 semaines78,45 €Livraison sous 1 à 4 semaines -
Marketing and Firm Value
Shuba Srinivasan, Dominique M. Hanssens
- Livre broché | Foundations and Trends® in Marketing
- Presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and metho... Savoir plus
82,45 €Livraison sous 1 à 4 semaines82,45 €Livraison sous 1 à 4 semaines -
Choice Models in Marketing
Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby
- Livre broché | Foundations and Trends® in Marketing
- Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantit... Savoir plus
76,95 €Livraison sous 1 à 4 semaines76,95 €Livraison sous 1 à 4 semaines -
Reflections of Eminent Marketing Scholars
- Livre broché | Foundations and Trends® in Marketing
- Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in t... Savoir plus
103,45 €Livraison sous 1 à 4 semaines103,45 €Livraison sous 1 à 4 semaines -
Promotion Dynamics
Scott A. Neslin, Harald van Heerde
- Livre broché | Foundations and Trends® in Marketing
- Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in... Savoir plus
90,95 €Livraison sous 1 à 4 semaines90,95 €Livraison sous 1 à 4 semaines -
From Doubt to Functionality
Rashmi Adaval
- Livre broché | Foundations and Trends® in Marketing
- Provides a systematic approach to address the role imagery plays in guiding consumer behaviour. First, it makes sense to consider the conditions that ... Savoir plus
68,45 €Livraison sous 1 à 4 semaines68,45 €Livraison sous 1 à 4 semaines -
Modeling Dynamic Relations Among Marketing and Performance Metrics
Koen H. Pauwels
- Livre broché | Foundations and Trends® in Marketing
- Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of bot... Savoir plus
75,45 €Livraison sous 1 à 4 semaines75,45 €Livraison sous 1 à 4 semaines -
Product Assortment and Consumer Choice
Alexander Chernev
- Livre broché | Foundations and Trends® in Marketing
- Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research proposi... Savoir plus
69,95 €Livraison sous 1 à 4 semaines69,95 €Livraison sous 1 à 4 semaines -
Experience Marketing
Bernd Schmitt
- Livre broché | Foundations and Trends® in Marketing
- Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers exp... Savoir plus
76,95 €Livraison sous 1 à 4 semaines76,95 €Livraison sous 1 à 4 semaines -
Customer Lifetime Value
V. Kumar
- Livre broché | Foundations and Trends® in Marketing
- Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV ... Savoir plus
83,95 €Livraison sous 1 à 4 semaines83,95 €Livraison sous 1 à 4 semaines -
Eye Tracking for Visual Marketing
Michel Wedel, Rik Pieters
- Livre broché | Foundations and Trends® in Marketing
- Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a revi... Savoir plus
83,95 €Livraison sous 1 à 4 semaines83,95 €Livraison sous 1 à 4 semaines -
Is Food Marketing Making Us Fat?
Pierre Chandon, Brian Wansink
- Livre broché | Foundations and Trends® in Marketing
- Reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, fo... Savoir plus
88,45 €Livraison sous 1 à 4 semaines88,45 €Livraison sous 1 à 4 semaines -
Multichannel Retailing
Huan Liu, Peter C. Verhoef, Lara Lobschat
- Livre broché | Foundations and Trends® in Marketing
- Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, wi... Savoir plus
75,45 €Livraison sous 1 à 4 semaines75,45 €Livraison sous 1 à 4 semaines -
Social Media Analytics and Its Applications in Marketing
Sangkil Moon, Dawn Iacobucci
- Livre broché | Foundations and Trends® in Marketing
- Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monogra... Savoir plus
72,95 €Livraison sous 1 à 4 semaines72,95 €Livraison sous 1 à 4 semaines -
Consumer Informational Privacy
Frank T. Beke, Felix Eggers, Peter C. Verhoef
- Livre broché | Foundations and Trends® in Marketing
- Uses current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy pract... Savoir plus
67,45 €Livraison sous 1 à 4 semaines67,45 €Livraison sous 1 à 4 semaines -
Consumers’ Purchase Intentions and Their Behavior
Vicki Morwitz
- Livre broché | Foundations and Trends® in Marketing
- Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, ... Savoir plus
47,95 €Livraison sous 1 à 4 semaines47,95 €Livraison sous 1 à 4 semaines -
Persistent Preferences in Market Place Choices
A. V. Muthukrishnan
- Livre broché | Foundations and Trends® in Marketing
- Focuses on the type of brand loyalty that is not deeply rooted in values, emotions, and intense person-brand relationships. While some view that loyal... Savoir plus
62,95 €Livraison sous 1 à 4 semaines62,95 €Livraison sous 1 à 4 semaines -
Internet Auctions
Ernan Haruvy, Peter T.L. Popkowski Leszczyc
- Livre broché | Foundations and Trends® in Marketing
- Provides an introduction to the basic settings, concepts and processes that are the building blocks of auction research. The book then focuses on the ... Savoir plus
81,45 €Livraison sous 1 à 4 semaines81,45 €Livraison sous 1 à 4 semaines -
Sales Force Compensation
Dominique Rouzies, Vincent Onyemah
- Livre broché | Foundations and Trends® in Marketing
- Salespeople's success is critical to their organisations' performance. Sales Force Compensation reviews the many insights provided by empirical resear... Savoir plus
64,45 €Livraison sous 1 à 4 semaines64,45 €Livraison sous 1 à 4 semaines -
Ethnography in Marketing and Consumer Research
Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen
- Livre broché | Foundations and Trends® in Marketing
- Offers a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framewor... Savoir plus
85,45 €Livraison sous 1 à 4 semaines85,45 €Livraison sous 1 à 4 semaines
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