Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Ci-dessous vous pouvez choisir quels cookies vous souhaitez modifier :
Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Nous utilisons des cookies dans le but suivant :
Assurer le bon fonctionnement du site web, améliorer la sécurité et prévenir la fraude
Avoir un aperçu de l'utilisation du site web, afin d'améliorer son contenu et ses fonctionnalités
Pouvoir vous montrer les publicités les plus pertinentes sur des plateformes externes
Gestion des cookies
Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Ci-dessous vous pouvez choisir quels cookies vous souhaitez modifier :
Cookies techniques et fonctionnels
Ces cookies sont indispensables au bon fonctionnement du site internet et vous permettent par exemple de vous connecter. Vous ne pouvez pas désactiver ces cookies.
Cookies analytiques
Ces cookies collectent des informations anonymes sur l'utilisation de notre site web. De cette façon, nous pouvons mieux adapter le site web aux besoins des utilisateurs.
Cookies marketing
Ces cookies partagent votre comportement sur notre site web avec des parties externes, afin que vous puissiez voir des publicités plus pertinentes de Club sur des plateformes externes.
Une erreur est survenue, veuillez réessayer plus tard.
Il y a trop d’articles dans votre panier
Vous pouvez encoder maximum 250 articles dans votre panier en une fois. Supprimez certains articles de votre panier ou divisez votre commande en plusieurs commandes.
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in c...Savoir plus
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, et...Savoir plus
The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for any...Savoir plus
Use the Internet and cutting-edge strategies to make your program more competitive! To remain competitive in an increasingly global economy, universit...Savoir plus
Learn to apply the strategies used in East Asia's phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no h...Savoir plus
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultura...Savoir plus
Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countrie...Savoir plus
Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet market...Savoir plus
Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different fr...Savoir plus
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for...Savoir plus
For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the...Savoir plus
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of internationa...Savoir plus
Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Count...Savoir plus
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in c...Savoir plus
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homoge...Savoir plus
Explore the potentialand the pitfallsof digital technology in international business courses! Digital Technology in Teaching International Business wi...Savoir plus
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed i...Savoir plus
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's l...Savoir plus
What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics s...Savoir plus
This work provides information on the current changes and developments in European food and agriculture marketing. It contains broad and up-to-date co...Savoir plus
An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you...Savoir plus
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developm...Savoir plus
Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educational oppor...Savoir plus