Horeca

Routledge Handbook of Tourism Marketing

• Ebook | Anglais
• Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a sociall...

Being and Dwelling through Tourism

Catherine Palmer

• Ebook | Anglais
• Much of the existing literature seeks to make sense of tourism based on singular approaches such as visuality, identity, mobility, performance and glo...

Cultural Tourism and Sustainable Local Development

• Ebook | Anglais
• With the exponential rise in leisure mobility, tourism has increasingly become of great economic significance. Cultural heritage, such as museums, chu...

Issues in Cultural Tourism Studies

Melanie K. Smith

• Ebook | Anglais
• The third edition of Issues in Cultural Tourism Studies provides a vital framework for analysing the complexity of cultural tourism and its increasing...

Tourism and Borders

• Ebook | Anglais
• Although globalization has led to increased cross-border traffic, there has been little examination of how crossing political boundaries affects touri...

Current Issues and Development in Hospitality and Tourism Satisfaction

Muzaffer Uysal, John A Williams

• Ebook | Anglais
• Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts ...

Travel and Tourism Public Relations

Dennis Deuschl

• Ebook | Anglais
• The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic ben...

Restaurant Financial Management

Hyung-il Jung

• Ebook | Anglais
• This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and financ...

Coach Fellas

Kelli Ann Costa

• Ebook | Anglais
• The Coach Fellas are known to almost all tourists who traverse the Irish countryside. Ostensibly bus drivers, they are also the tour guides who provid...

New Directions in Rural Tourism

• Ebook | Anglais
• Although there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and...

Mining Heritage and Tourism

• Ebook | Anglais
• Many former mining areas have now lost their industrial function and are now turning to tourism for regional revitalization and community economic dev...

Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

• Ebook | Anglais
• Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious think...

Wellness Tourism

• Ebook | Anglais
• Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consu...

Information and Communication Technologies in Tourism 1998

• Ebook | Anglais
• Information and Telecommunication Technologies increasingly propel the tourism industry and have become one of the most important determinants of the ...

New Moral Natures in Tourism

• Ebook | Anglais
• How do we understand human-nature relationships in tourism, or determine the consequences of these relationships to be &quote;good,&quote; &quote;bad,...

Handbook of Tourist Behavior

• Ebook | Anglais
• In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone o...

Total Purchasing

Fran Butler, Mike Powell, Rod Smith

• Ebook | Anglais
• This text is based on the practical experience of pilot schemes which have identified a variety of opportunities and innovative ideas which others can...

Recent Advances in Tourism Marketing Research

Kaye Sung Chon, Daniel Fesenmaier, Joseph O'Leary, Muzaffer Uysal

• Ebook | Anglais
• In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and upd...

The British on Holiday

Hazel Andrews

• Ebook | Anglais
• This book is the only in-depth ethnographic study of British charter tourists. It is based on several months of participant observation of British cha...

Everyday Practices of Tourism Mobilities

Kaya Barry

• Ebook | Anglais
• The practice of packing a bag is a situation where subtle, daily processes can attune us to the relationships and experiences formed in mobile situati...

Principles of Management for the Hospitality Industry

Dana V Tesone

• Ebook | Anglais
• It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services indus...

Tourism Impacts, Planning and Management

Peter Mason

• Ebook | Anglais
• Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management.Tourism...

Stats Means Business 2nd edition

John Buglear

• Ebook | Anglais
• Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative...

Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life

Mark Weber

• Ebook | Anglais
• An exclusive guided tour of the fashion industry--from the inside up Mark Weber is the ultimate fashion insider. Starting his career as a clerk in a c...