Nous utilisons des cookies sur notre site pour vous fournir le meilleur service possible. En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de cookies.
Innover comme Elon Musk, Jeff Bezos et Steve Jobs L'inexorable essor des fameux GAFA (Google, Amazon, Facebook, Apple) et autres NATU (Netflix, Airbnb...
L'âge de la connaissance L'auteur du best-seller Libérez votre cerveau ! revient avec un nouveau livre, toujours aussi visionnaire, sur l'économie de ...
Qui le sait ? Depuis la fin 2014 la France a perdu une partie du contrôle de ses centrales nucléaires au profit des Américains. Je m'appelle Frédéric ...
Effective communication requires strategic planning. In Setting up a Strategic Communication Plan, the authors offer a six-stage framework for analysi...
Procurement Systems details the whole spectrum of procurement issues in the construction industry, starting with the client /customer and running thro...
Er wordt van alles uit de kast gehaald om het gedrag van mensen te veranderen: humor, celebrities, nudging en veel (te veel) informatie. Gedragsverand...
Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagem...
A leader's greatest challenge can be knowing when it's time to step aside. A great deal has been written for corporate boards on the issue of successi...
Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a sociall...
At the turn of the nineteenth century, writers arguing for the abolition of the slave trade and the emancipation of those in bondage used the language...
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so...
Drawing on research into the book-production records of twelve publishers-including George Bell & Son, Richard Bentley, William Blackwood, Chatto & Wi...
An adversary who attacks an organization from within can prove fatal to the organization and is generally impervious to conventional defenses. Drawn f...
Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful...
This book, first published in 1932, provides a survey of the subject of railway economics as a whole, including the theory and practice of railway cha...
This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book ind...
This unique book expands the contribution of aviation psychology and human factors to the aviation industry within the Asia Pacific region, with parti...
In 1994, the idea for this project (we were not then thinking about a book) arose in a context of growing publicity surrounding prizes like the D- ing...
In recent years the airline industry has experienced severe volatility in earnings, with airlines recording periods of substantial profits that are cl...
