Description

Business research refers to any type of researching done when starting or running any kind of business. All business research is done to learn information that could make the company more successful. Business research methods vary depending on the size of the company and the type of information needed. Large or small business research help a company analyze its strengths and weaknesses by learning what customers are looking for in terms of products or services the business is offering. Then a company can use the business research information to adjust itself to better serve customers, gain over the competition and have a better chance of staying in business. This book integrates the theory of research methods with practical business examples, as well as giving the opportunity to link the theory to own business experience, so enabling to use the knowledge gained in future career. It is, thus, primarily intended for use as a reference for teaching business research methods at the undergraduate and postgraduate level. It is also intended for current and prospective business managers.