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- Toujours un magasin près de chez vous
Description
If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'
Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 198
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781138469891
- Date de parution :
- 22-08-17
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 170 mm x 245 mm
- Poids :
- 452 g
