Description

Post 1991 economic reforms have brought the topic of organizational culture to the center of the debate.Indian corporates have stride on to the world stage as MNCs of repute in developed economies as well. Corporates have been compelled to develop a planned strategy, that could entail redesigning current activities, innovation, managing uncertainty, customer centric policies and leveraging competitive strength. These radical changes can be brought about by developing appropriate corporate culture Organizations are primarily human institutions. Evidently, corporate culture is the culture of the people in the organizations. Development of appropriate corporate culture involves congruence between individuals and organizations. . Consequently, two newly designed typologies, namely, progressive and regressive cultures have been used to understand corporate cultures prevailing in Indian organizations. The nature of relationship between these two patterns of corporate culture and organizational effectiveness has also been vetted. This book presents the findings of the investigation. Evidently, this book should be useful to all those business entities, foreign MNCs&academics.