La lumière du bonheur

Eric-Emmanuel Schmitt

Description

Explore and understand the principles of international businesses from theory to practice.

International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment.

Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject.

From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of.

New to this edition:

Over 90 new and updated case studies, coming from a diverse range of global businesses and industries, including IKEA, Alibaba, the global beer market, MPesa mobile banking, and Canadian car manufacturer Magna. New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation, and climate change partnerships between businesses and government agencies. A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation. The major implications of ongoing changes in the politics of global trade - include Brexit and the US-China trade war.

With a wealth of features and resources, this text provides the tools to help you become a successful decision-maker in businesses and governments and lead organisations in your future career.

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