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Key Marketing Skills
Strategies, Tools and Techniques for Marketing Success
David Wragg
Livre broché | Anglais
79,45 €
+ 158 points
Description
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix.
Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 400
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780749442989
- Date de parution :
- 26-10-04
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 187 mm x 243 mm
- Poids :
- 952 g
