La femme de ménage voit tout

Freida McFadden

Description

Unlock the Language of Visual Creativity with the Ultimate Graphic Design Dictionary

The Lexicon of Graphic Designer Terminology is your definitive guide to mastering the vocabulary of visual communication. Part of the authoritative Lexicon of Tech and Business series, this meticulously researched reference compiles 600 essential terms every designer needs—from timeless print principles to bleeding-edge digital techniques.

Why This Book Stands Out:

Comprehensive Coverage: Spanning typography (serif vs. sans-serif, kerning, OpenType), color theory (CMYK vs. RGB, Pantone), branding (logo marks, visual identity), and digital tools (Figma, Adobe Suite, Blender). Practical Definitions: No fluff—just clear, human-friendly explanations that bridge classroom theory and real-world application. Industry-Relevant Insights: Covers UI/UX (wireframing, microinteractions), motion graphics (keyframes, VFX), and even niche specialties like packaging mockups and trade show booth design. Future-Proof Knowledge: Explores emerging trends (glassmorphism, AR/VR design, AI-assisted tools) alongside foundational concepts.

Perfect For:

Students building design literacy Professionals refining their technical vocabulary Freelancers communicating with clients Cross-disciplinary teams collaborating on creative projects

Key Features:

Alphabetical organization for quick reference No filler—each term delivers actionable insight Tool-agnostic explanations applicable across Adobe CC, Canva, Sketch, and more

Whether you're crafting a magazine layout, debugging CSS animations, or presenting a brand identity, this book ensures you'll speak design with confidence. A must-have for portfolios, studios, and classrooms.

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