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- Payer en toute sécurité
- Toujours un magasin près de chez vous
Marketing Management, An Asian Perspective EBOOK
Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong
Ebook | Anglais
52,99 €
+ 52 points
Description
The full text downloaded to your computer
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search for key concepts, words and phrases make highlights and notes as you study share your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
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Time limit
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The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today’s marketing theory and practice.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781292089652
- Date de parution :
- 16-11-17
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
