Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization."
How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You'll achieve those long-range business and public policy goals for your company while enhancing your own career.
You'll gain invaluable insights on how to:
Craft a cohesive communications strategy Enhance your media relations capabilities Sharpen your C-suite's public speaking skills Develop an advocacy strategy that delivers public policy results Learn how you can implement a sustained professional development program Make sure your messaging is magnetic Prepare for reputational risk Handle crisis communicationsBuy this book today. Discover how to accelerate your career and innovate your business.