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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Michael Beverland, Pinar Cankurtaran
22,95 €
+ 45 points
Description
Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 152
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781529795165
- Date de parution :
- 07-04-25
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 127 mm x 178 mm
- Poids :
- 173 g
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