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Business-To-Business Marketing
Analysis and Practice
Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano
Livre broché | Anglais
244,45 €
+ 488 points
Description
Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. KEY TOPICS: Introduction to Business to Business Marketing; Business to Business Environment; Customers, Organizations, and Markets; Organizational Buying and Buyer Behavior; The Legal and Regulatory Environment; Concepts and Context of Business Strategy; Market Research and Competitive Analysis; Segmenting, Targeting, and Positioning; Developing the Product, Service, and Value of The Offering; Innovation and Competitiveness; Pricing in Business to Business Marketing; Business Development and Planning; Business to Business Selling Developing and Managing the Customer Relationship; Business to Business Branding Creating and Fostering the Brand; Channel Relationships and Supply Chains; Communicating with the Market; Business Ethics and Crisis Management Case Studies MARKET: For those interested in understanding business-to-business marketing.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 512
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780136058281
- Date de parution :
- 15-07-10
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 180 mm x 231 mm
- Poids :
- 839 g
