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Communicating Risks and Benefits: An Evidence Based User's Guide

An Evidence Based User's Guide

Baruch Fischhoff
Livre broché | Anglais
11,45 €
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Description

NOTE: NO FURTHER DISCOUNT FOR THIS PRINT PRODUCT - OVERSTOCK SALE -- Significantly reduced list price

Need help communicating? If you are a medical /health care professional, business manager or student, this resource may assist you in your daily interactions.

Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations.

Communicating Risks and Benefits: An Evidence-Based User's Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits.

Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

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Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
240
Langue:
Anglais

Caractéristiques

EAN:
9780160901799
Date de parution :
08-03-12
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
154 mm x 226 mm
Poids :
340 g

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