Description

From Idea to Impact: Entrepreneurial Success in Emerging Markets is a practical guide for aspiring entrepreneurs, innovators, and changemakers seeking to navigate challenges and seize opportunities in emerging markets. Combining real-world case studies, proven frameworks, and actionable insights, this book provides strategies to turn bold ideas into impactful ventures that drive economic and social change.

Emerging markets are dynamic landscapes with untapped potential and resource constraints, requiring innovative solutions to address financial exclusion, infrastructural gaps, and fragmented markets. Key topics include identifying market gaps, crafting context-specific business ideas, scaling in resource-limited environments, and leveraging cutting-edge technologies for sustainable growth.

Drawing on his experience in academia, consultancy, and development work, Dr. Abenet Yohannes emphasizes the power of collaboration, financial inclusion, and digital transformation in fostering entrepreneurial success. Whether you're a first-time entrepreneur, a seasoned leader, or a policymaker, this book offers a clear roadmap to creating ventures that thrive and contribute to equitable, prosperous communities.

From Idea to Impact is more than a guide—it's a call to action for entrepreneurs to redefine what's possible in the world's most dynamic economies.