A destitute farmer sells his land to the supermarket chain that drove him out of business.
Fifteen years later and a bustling supermarket stands on the same spot. UK managing director Tony is coming to work undercover at the store for a week. Branch manager Vicky is determined to give him a more grimly authentic experience than he'd ever dared wish for. Shelf-stacker Josh dreams of escape and rock stardom. Union organiser Elliot dreams of Josh. By Friday, nothing will ever be the same for them again.