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- Payer en toute sécurité
- Toujours un magasin près de chez vous
High-Profit Selling
Win the Sale Without Compromising on Price
Mark Hunter Csp
Livre broché | Anglais
34,45 €
+ 68 points
Description
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships.
In this invaluable resource, you'll learn:
- how to avoid negotiating, actively listen to customers,
- match the benefits of products or services with customers' needs and pains,
- confidently communicate value,
- and ensure prospects are serious and not shopping for price.
Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 272
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780814420096
- Date de parution :
- 15-02-12
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 153 mm x 228 mm
- Poids :
- 489 g
