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Indian Movie Entrepreneurship

Not just song and dance

Rajeev Kamineni, Ruth Rentschler
Livre broché | Anglais | Discovering the Creative Industries
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Description

One of the world's most prolific creative industries, the Indian movie industry

has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship

addresses this omission.

For many readers, it might come as a surprise that the Indian movie industry is

not just Bollywood and that it has several regional clusters, which are just as vibrant,

with a significant output. The authors begin by outlining the contours of Indian

cinema and the different regional language hubs that form part of the larger picture.

The reader is then offered a glimpse into the actual process of making a film

from day zero to release day. The key players in the Indian movie ecosystem are

analysed, with the central role of the producer highlighted. Concluding with a look

into the future of the entrepreneurial process in the Indian movie industry, the

authors illuminate the shifting parameters of distribution and exhibition.

Appealing to those interested in understanding the entrepreneurial journey of

the Indian movie industry, the book provides a sneak peek into the business

landscape of India more broadly.

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
134
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9781138393813
Date de parution :
27-05-20
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
156 mm x 234 mm
Poids :
226 g

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