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Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb
Livre relié | Anglais | Discovering the Creative Industries
209,45 €
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Description

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:

- taking a strategic approach to developing marketing plans;

- bringing together strategic planning, market research, goal setting, and marketing theory and practice;

- explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.

With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

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Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
324
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9780367419769
Date de parution :
17-09-20
Format:
Livre relié
Format numérique:
Genaaid
Dimensions :
156 mm x 234 mm
Poids :
644 g

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