Description

A stunning and thought provoking round-up of today's most interesting visual communication projects, New Graphic Design surveys the very latest work from one hundred of the world's most exciting and ground-breaking practitioners. This guide to contemporary graphic design not only illustrates the latest projects, from websites, apps, banner ads, packaging and infographics to exhibition design, social issue posters, corporate branding campaigns and interactive media design, but also includes in-depth interviews with the selected designers. Each designer's entry also includes detailed biographic information and a short précis on the designer's approach, written by the designers themselves. In addition, an introduction by the Fiells assesses the status of graphic design in our increasingly digitized world and attempts to predict its future trajectory with the advent of increasingly advanced 3D technologies and the growing erosion of traditional advertising campaign conduits. New Graphic Design is an essential guide for anyone interested in the power of visual communication, and is an absolute must-have publication for students and professional practitioners alike.