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  6. Social Marketing for Public Health: Global Trends and Success Stories

Social Marketing for Public Health: Global Trends and Success Stories

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Hong Cheng, Philip Kotler, Nancy Lee
Livre broché | Anglais
296,95 €
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Description

Instructor Resources: PowerPointsSocial Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs--around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents.Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing. Contributing authors include leading social marketing scholars, seasoned social marketing practitioners, and longtime public health professionals.Ideal for upper-level undergraduate and graduate courses in social marketing, public health, health communication, international marketing, international advertising, consumer behavior, and social change, it is also an inspirational resource for current public health practitioners. Discussion questions and PowerPoint slides are designed for each chapter to engage the reader in learning. (c) 2011 422 pages

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
422
Langue:
Anglais

Caractéristiques

EAN:
9780763757977
Date de parution :
24-11-09
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
175 mm x 226 mm
Poids :
703 g

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