Strategic Management and Business Policy are changing fast and it generates new ideas, innovative strategies, practically managing the core resources and the establishment of the key platform for the development of business and brand. This book exceptionally fills the gap between theory such as generic, grand, diversification, functional, turnaround, value chain and tailoring strategy and application of various Models to facilitate the practical use of strategies as a strategic tactic to a weapon to deliver world-class performance in Business.

This book helps the common man who identifies the key competitor, core products, services and able to decide and determine appropriate policy and choices for formulating, implementing and control. And become key strategy consultant for business.

This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, operating managers, middle-level managers across the management consultant, business executives and business professionals such as director of forecasting and planning, forecast manager, director of strategic planning, director of marketing, sales manager, advertising manager, CFO, financial officer, controller, treasurer, financial analyst, production manager, brand/product manager, new product manager, supply chain manager, logistics manager, material management manager, purchasing agent, scheduling manager, and director of information systems.

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