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Unfolding the Napkin

The Hands-On Method for Solving Complex Problems with Simple Pictures

Dan Roam
Livre broché | Anglais
33,45 €
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Description

An original workbook companion to the acclaimed business bestseller The Back of the Napkin

Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.

The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."

The workbook teaches readers how to:
-Improve their three "built-in" visual problem solving tools.

-Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.

-Instantly improve their visual imaginations.

-Learn how to recognize the type of problem to choose the best visual solution.

If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.

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Contenu

Nombre de pages :
320
Langue:
Anglais

Caractéristiques

EAN:
9781591843191
Date de parution :
29-12-09
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
201 mm x 249 mm
Poids :
566 g

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