- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Résultats pour "Foundations and Trends(r) in Marketing"
-
From Doubt to Functionality
Rashmi Adaval
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 39
- From Doubt to Functionality: An Imagery Story provides a systematic approach to address the role imagery plays in guiding consumer behavior. First, it... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Modeling Dynamic Relations Among Marketing and Performance Metrics
Koen H Pauwels
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 41
- Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of bot... Savoir plus
134,45 €Livraison 2 à 3 semaines134,45 €Livraison 2 à 3 semaines -
Persistent Preferences in Market Place Choices
A V Muthukrishnan
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 30
- Persistent Preferences in Market Place Choices has as its primary focus the type of brand loyalty that is not deeply rooted in values, emotions, and i... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines -
Marketing and Innovations Management
Elie Ofek, Olivier Toubia
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 13
- It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a ha... Savoir plus
74,95 €Livraison 2 à 3 semaines74,95 €Livraison 2 à 3 semaines -
Language Research in Marketing
Ann Kronrod
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Language Research in Marketing introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in... Savoir plus
122,45 €Livraison 2 à 3 semaines122,45 €Livraison 2 à 3 semaines -
Multichannel Retailing
Huan Liu, Lara Lobschat, Peter C Verhoef
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 42
- Multichannel Retailing: A Review and Research Agenda presents an overview of and draws conclusions from extant studies related to multichannel retaili... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines -
Measurement in Marketing
Hans Baumgartner, Bert Weijters
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 45
- Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors dist... Savoir plus
122,45 €Livraison 2 à 3 semaines122,45 €Livraison 2 à 3 semaines -
Consumer Financial Behavior
W Fred Van Raaij
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 25
- Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid con... Savoir plus
122,45 €Livraison 2 à 3 semaines122,45 €Livraison 2 à 3 semaines -
Strategic Marketing for the C-suite
David Midgley
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 29
- Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marke... Savoir plus
134,45 €Livraison 2 à 3 semaines134,45 €Livraison 2 à 3 semaines -
Experience Marketing
Bernd Schmitt
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 17
- Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that un... Savoir plus
74,95 €Livraison 2 à 3 semaines74,95 €Livraison 2 à 3 semaines -
Experimental Economics in Marketing
Ernan Haruvy
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 33
- As experimental economics methods grow in prominence in marketing research, marketing researchers increasingly evolve experimental economics further, ... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Market Response and Marketing Mix Models
Douglas Bowman, Hubert Gatignon
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 14
- Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketi... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Eye Tracking for Visual Marketing
Michel Wedel, Rik Pieters
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 4
- In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing... Savoir plus
101,95 €Livraison 2 à 3 semaines101,95 €Livraison 2 à 3 semaines -
Audio and Visual Analytics in Marketing and Artificial Empathy
Shasha Lu, Hye-Jin Kim, Yinghui Zhou
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Consumer Informational Privacy
Frank T Beke, Felix Eggers, Peter C Verhoef
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 38
- Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy a... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Culture and Consumer Behavior
Chi-Yue Chiu, Letty Y-Y Kwan, Dongmei Li
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 24
- Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful internat... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Studying Healthcare from a Marketing Perspective
Dawn Iacobucci, Deidre Popovich
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their pot... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Consumer Culture Theory
Eric Arnould, Melea Press, Emma Salminen
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 43
- Consumer Culture Theory: Development, Critique, Application and Prospects is a guide to help readers find their way through existing Consumer Culture ... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines -
Product Assortment and Consumer Choice
Alexander Chernev
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 20
- Product Assortment and Consumer Choice examines existing literature and builds on the current theoretical developments across different research domai... Savoir plus
81,45 €Livraison 2 à 3 semaines81,45 €Livraison 2 à 3 semaines -
Structural Models of the Prescription Drug Market
Andrew T Ching, Manuel Hermosilla, Qiang Liu
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 46
- Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and compl... Savoir plus
88,45 €Livraison 2 à 3 semaines88,45 €Livraison 2 à 3 semaines -
Promotion Dynamics
Scott A Neslin, Harald J Van Heerde
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 11
- Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong... Savoir plus
101,95 €Livraison 2 à 3 semaines101,95 €Livraison 2 à 3 semaines -
Adoption of Innovations
Amir Heiman, Bruce P McWilliams, David Zilberman
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which anal... Savoir plus
74,95 €Livraison 2 à 3 semaines74,95 €Livraison 2 à 3 semaines -
The Cultural Meaning of Brands
Carlos J Torelli, Maria a Rodas, Jennifer L Stoner
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 36
- The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization is changing the marketplace and the way consumer... Savoir plus
81,45 €Livraison 2 à 3 semaines81,45 €Livraison 2 à 3 semaines -
The Impact of Risk Communication on Consumption and Consumer Well-Being
Ingrid M Martin, David W Stewart
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 44
- The Impact of Risk Communication on Consumption and Consumer Well-Being aims to understand how consumers think about and respond to risk through their... Savoir plus
115,45 €Livraison 2 à 3 semaines115,45 €Livraison 2 à 3 semaines