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- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
-
Understanding the Higher Education Market in Africa
- Livre broché | Anglais | Routledge Studies in Marketing
- This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and poli... Savoir plus
85,45 €Livraison 2 à 3 semaines85,45 €Livraison 2 à 3 semaines -
Artificial Intelligence for Marketing Management
- Livre relié | Anglais | Routledge Studies in Marketing
- Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to po... Savoir plus
259,45 €Livraison 2 à 3 semaines259,45 €Livraison 2 à 3 semaines -
Ethnic Marketing
Guilherme Pires, John Stanton
- Livre broché | Anglais | Routledge Studies in Marketing
- Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence abo... Savoir plus
85,45 €Livraison 2 à 3 semaines85,45 €Livraison 2 à 3 semaines -
Digital Disruption in Marketing and Communications
Edoardo Magnotta
- Livre relié | Anglais | Routledge Studies in Marketing
- Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. T... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Food Advertising and Childhood Obesity
Fariba Esmaeilpour, Mitra Shabani Nashtaee
- Livre broché | Anglais | Routledge Studies in Marketing
- This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contri... Savoir plus
44,45 €Livraison 2 à 3 semaines44,45 €Livraison 2 à 3 semaines -
Marketing, Rhetoric and Control
Christopher Miles
- Livre broché | Anglais | Routledge Studies in Marketing
- Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion ... Savoir plus
56,95 €Livraison 1 à 2 semaines56,95 €Livraison 1 à 2 semaines -
The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
- Livre broché | Anglais | Routledge Studies in Marketing
- Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consum... Savoir plus
62,45 €Livraison 1 à 2 semaines62,45 €Livraison 1 à 2 semaines -
Contemporary Consumer Culture Theory
- Livre broché | Anglais | Routledge Studies in Marketing
- Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer c... Savoir plus
90,45 €Livraison 2 à 3 semaines90,45 €Livraison 2 à 3 semaines -
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff
- Livre relié | Anglais | Routledge Studies in Marketing
- this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and pr... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Addiction as Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Studies in Marketing
- This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine pur... Savoir plus
90,45 €Livraison 2 à 3 semaines90,45 €Livraison 2 à 3 semaines -
Stakeholder Involvement in Social Marketing
- Livre broché | Anglais | Routledge Studies in Marketing
- This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing cont... Savoir plus
85,45 €Livraison 2 à 3 semaines85,45 €Livraison 2 à 3 semaines -
Consumer Decision-Making, Analytics and AI
Andrew Smith, Evgeniya Lukinova, John Harvey
- Livre relié | Anglais | Routledge Studies in Marketing
- Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics ... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Disability and Digital Marketing
- Livre relié | Anglais | Routledge Studies in Marketing
- This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research ... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Business Digitalization
- Livre relié | Anglais | Routledge Studies in Marketing
- This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Food Advertising and Childhood Obesity
Fariba Esmaeilpour, Mitra Shabani Nashtaee
- Livre relié | Anglais | Routledge Studies in Marketing
- This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contri... Savoir plus
70,45 €Livraison 1 à 2 semaines70,45 €Livraison 1 à 2 semaines -
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
- Livre relié | Anglais | Routledge Studies in Marketing
- This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attentio... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Consuming Atmospheres
- Livre relié | Anglais | Routledge Studies in Marketing
- Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing. Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Ethnic Hospitality Marketing
Elena Chatzopoulou
- Livre relié | Anglais | Routledge Studies in Marketing
- Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed me... Savoir plus
259,45 €Livraison 2 à 3 semaines259,45 €Livraison 2 à 3 semaines -
Digital Disruption in Marketing and Communications
Edoardo Magnotta
- Livre broché | Anglais | Routledge Studies in Marketing
- Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. T... Savoir plus
90,45 €Livraison 2 à 3 semaines90,45 €Livraison 2 à 3 semaines -
Marketing and Mobile Financial Services
- Livre relié | Anglais | Routledge Studies in Marketing
- This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and techn... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
- Livre relié | Anglais | Routledge Studies in Marketing
- This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the au... Savoir plus
259,45 €Livraison 2 à 3 semaines259,45 €Livraison 2 à 3 semaines -
Driving Consumer Engagement in Social Media
Anna Bianchi
- Livre broché | Anglais | Routledge Studies in Marketing
- Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Savoir plus
85,45 €Livraison 2 à 3 semaines85,45 €Livraison 2 à 3 semaines -
Brand Management in a Co-Creation Perspective
Heidi Hansen
- Livre broché | Anglais | Routledge Studies in Marketing
- This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combi... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Driving Consumer Engagement in Social Media
Anna Bianchi
- Livre relié | Anglais | Routledge Studies in Marketing
- Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines